Based on your extensive consumer research, you’ve found that your ideal consumer is Natalie. A 31-year-old professional who enjoys spending time to connect with her friends on Facebook and likes the fan pages of artists like Kem, Jill Scott, and Ledisi. Natalie also likes to listen to internet radio stations like Pandora while at work, and prefers to listen to XM radio on her drive home. Her salary is more than reasonable, so she has extra income for recreational activities like concerts. Natalie often attends local outdoor festivals and has traveled with her friends to the Essence Music Festival in New Orleans the last three years. This description gives you an idea of what your ideal consumer profile should read like. Obviously, the more detailed the research the better the consumer profile.