They say confession is good for the soul, so here goes nothing. I, Saqqara M. Grant, have not been taking care of my brand as well as I should. There I said it. I hope that no one will judge me.
During the last 12 weeks, I have embarked upon a journey that has taken me from thinking like a small business owner to full fledge brand conglomerate. Along the way, I have continued to share my gems of brand wisdom with you but it wasn’t until last Tuesday that I realized that I needed to do more. It has been 6 months since Brand Your Music started and to be honest, like many of you in your own careers, I didn’t know how it was going to pan out. I thought I had a solid idea and a good outlet, but I didn’t anticipate the rapid growth of this movement. I created and adjusted my overall brand strategy along the way, got some really interesting feedback from some of you, and ultimately learned where my brand strengths and weaknesses were.
The point I’m trying to make is that your brand cannot stay the same forever. Realistically, if you want to continue to make an impact on your core audience and appeal to new ones your brand image must evolve. Your brand has to have a makeover every now and then. The change can be as big as rethinking the complete image of the brand (new band logo, a completely new style of music, new look for your band, etc.) or as small as changing the way you connect or interact with your core audience. With that said, I am extremely excited to offer you the new Brand Your Music.